Making a Difference: During our involvement as specialists in sustainable transport associated with the work of the SDG Global Steering Committee, we became much more aware of, and concerned about, the wider issues, urgency and magnitude of the problems facing our planet and people. We concluded we had to find a way to inform, motivate and assist concerned citizens to commit to actions in their normal daily lives that “make a difference” and use social media to share their progress with family, friends and wider communities. Over the last 12 months we have been actively developing an APP (WCYDo – IOS & Android versions) to inform people about the SDG’s, invite people to commit to a series of altruistic behaviours and then monitor these behaviours over time. The APP, deliberately priced at $1.25, will be a reminder of the daily income 20% of the developing world has to live on.
Figure 1: Actual screen-shots from the WCYDo APP which will be available for both IOS and Android Smartphones:
There are 17 SDGs from which users will be able to build their activities and commitments by choosing actions/tasks from a selection of suggested activities listed under each SDG. Users can create their own personal Activity Commitment Framework (ACF) in the App by selecting up to 8 Actions from their selected SDGs. One Action will be preselected for all users to encourage information sharing with friends and family making everyone aware of the urgency and scale of the problem facing the World. The remaining Actions, selected by the user, are built into the ACF which is then monitored on a weekly, 4-weekly and annual basis.
Users may choose to build & monitor their ACF personally; perhaps persuading family members and friends to build & monitor their own ACFs. Alternatively users may decide to combine with family or friends to create a Joint ACF and take collective action on a few bigger issues that may require more commitment but have greater impact. For example, sponsoring a girl child in a developing country through school for 1 or 2 years. Actions such as this are proven to significantly improve life chances and future income earning capacity of young girls. A joint ACF will be treated and monitored in the same way as an individual ACF. The organiser of a joint ACF will need to consult with the group once a week to find out if they completed their agreed activities, enter the group data and later report back to the group on the collective progress achieved.
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